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Marketing
Measuring your marketing with Google Analytics 4
How to measure what brings customers: GA4 key events, UTM links, the reports and numbers that matter, a simple monthly report and turning data into decisions.
October 2026
Practical tips on websites, SEO, content and marketing in Spain.
Written by our team in Málaga.
How to measure what brings customers: GA4 key events, UTM links, the reports and numbers that matter, a simple monthly report and turning data into decisions.
WhatsApp Business app or platform, how to set up your profile, quick replies and catalogue, chat buttons, marketing rules, privacy and a shared inbox.
An alternative to Google and Facebook: how advertising on niche portals and local directories works, what it costs and how to judge if a portal is worth it.
What a visual identity includes, what makes a good logo, how to create one, which files you need and how to use your look consistently.
Why website speed affects sales and Google, how to measure Core Web Vitals, the most common causes of slow sites and a practical plan to fix them.
A simple content marketing plan for small businesses: goals, audience questions, content pillars, formats, calendar, repurposing, distribution and measurement.
What to know before you sell abroad: VAT and OSS, currencies, local payment methods, shipping, returns, languages, customer service and marketing.
How to pick a good domain name, .com or country ending, trademark checks, registering in your own name, prices, renewals and email on your domain.
How to write product descriptions that convert: structure, benefits versus features, tone, SEO, images and how to handle hundreds of products.