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“How much does a website cost?” is often the first question a business owner asks, and the honest answer is: it depends.
A simple page for a local business and a webshop with 2,000 products are very different projects.
In this guide we break down what a website costs in 2026, with examples from Spain and the rest of Europe, what you get for the money, and which running costs to expect after launch.
We use real numbers from our own price list, so you have something concrete to compare with.
Why prices vary so much
If you ask five web agencies for a price, you may get five very different answers.
That is not always because someone is cheating you.
The price depends on how much is built from scratch, how much content is included, who writes the texts, which features you need and how much support you get afterwards.
A cheap offer can be fine for a simple site, but it often leaves out texts, SEO, training or maintenance.
An expensive offer can be worth it if it includes strategy, content and help to get customers.
The trick is to compare what is actually included, not just the final number.
The main types of websites and what they cost
A simple business website
Most small businesses need a website with 5 to 7 pages: home, services, about us, contact and perhaps a few landing pages or a blog.
The site should be fast, mobile friendly, easy to update and set up for Google.
At Marketing Group Málaga a WordPress business website like this starts from €1,200.
That includes design, texts based on your input, a contact form and basic SEO.
Freelancers and agencies across Europe typically charge anything from a few hundred euros for a template site to several thousand euros for a custom design.
A webshop
A webshop needs more work than a normal website.
Products, categories, payments, shipping, taxes, emails and legal pages all have to be set up and tested.
A WooCommerce webshop with us starts from €1,500, and a Shopify webshop from €2,400.
The final price depends on the number of products, how they are imported, how many payment and shipping methods you need, and whether there are integrations with stock or accounting systems.
If you are unsure which platform to choose, read our guide WooCommerce or Shopify.
Landing pages
A landing page is a single page built for one goal, often a campaign on Google or Facebook.
It is a cheap way to test an offer before you build a full website.
Our landing pages start from €199.
Affiliate and comparison sites
Affiliate sites earn money by sending visitors to other shops.
They need a strong content structure, product data and tracking.
An affiliate site on WordPress starts from €1,500 with us, and on Shopify from €3,000.
What you pay for besides the website itself
The build is only one part of the cost.
Here are the other items you should include in your budget.
Domain name
A domain such as yourcompany.es or yourcompany.com usually costs somewhere between €10 and €20 a year.
Premium domains or special endings can cost more.
Always register the domain in your own name or your company’s name, never in the name of the agency.
Hosting
Hosting is the server where your website lives.
Good shared hosting for a small business costs from around €5 to €15 a month, while a busy webshop may need €20 to €50 a month or more.
Cheap hosting can make your site slow, and a slow site loses both visitors and Google rankings.
Plugins, themes and apps
WordPress itself is free, but some premium plugins and themes have yearly licences.
Elementor Pro, SEO plugins, backup tools and booking systems typically cost from €50 to €200 a year each.
On Shopify, many shops pay for apps every month.
Maintenance
A website is not finished on launch day.
WordPress, plugins and themes need updates, backups must run, and security needs to be checked.
Our website maintenance starts from €75 a month and includes updates, backups and security checks.
Skipping maintenance is one of the most expensive mistakes you can make, because a hacked or broken site costs far more to fix.
Content
Texts and images are often the most underestimated part of a website.
Many projects are delayed for weeks because the texts are not ready.
If you want help, content writing starts from €129 per article with us, and we can also write the texts for your pages.
Good photos of your business, team and products make a big difference, and stock photos should be chosen carefully.
Tracking and marketing
To know if your website works, you need tracking such as Google Analytics, Tag Manager and the Meta Pixel.
Our tracking set-up starts from €99.
After that, getting visitors costs time or money, for example through SEO from €250 a month, Google Ads, Facebook ads or social media.
Example budgets
Here are three realistic examples based on typical projects.
Local service business
- WordPress website, 5–7 pages: from €1,200
- Domain and hosting: around €100–200 a year
- Maintenance: from €75 a month
- Google Business Profile and tracking set-up: from €99
Total first year: roughly €2,300–2,500, depending on choices.
Small webshop
- WooCommerce webshop: from €1,500
- Hosting: around €15–30 a month
- Maintenance: from €75 a month
- Payment fees: a percentage of each sale, depending on the provider
Total first year: roughly €2,800–3,500 plus payment fees.
Growing brand on Shopify
- Shopify webshop: from €2,400
- Shopify plan and apps: often €50–150 a month
- Content and SEO: from €250 a month
Total first year: depends heavily on marketing, but usually from €4,000 and up.
How to avoid paying for things you do not need
- Start with the goal.
Do you want calls, bookings, sales or emails?
The goal decides which pages and features you really need. - Start smaller.
A good site with five pages that convert is better than thirty pages nobody reads. - Use proven tools.
WordPress, WooCommerce and Shopify cover most needs without custom programming. - Prepare your content.
Having texts, logo and photos ready saves time and money. - Ask what is included.
Texts, SEO, training, mobile testing, legal pages and the first months of support are often the difference between two offers.
Warning signs in an offer
Be careful if the agency registers the domain in its own name, refuses to give you admin access, or builds the site in a closed system you cannot move.
Be careful with offers that include no maintenance and no backups.
And be careful with very low monthly prices that lock you into a long contract where you never own the website.
How long does it take?
Time is also a cost, so it helps to know what to expect.
A simple business website usually takes two to four weeks from the first meeting to launch.
A webshop takes four to eight weeks, depending on the number of products and integrations.
The biggest delays almost always come from missing texts, photos or decisions, not from the technical work.
If you prepare your content early, the project goes faster and costs less.
Questions to ask before you hire someone
Before you sign, ask these questions and compare the answers.
- Will I own the domain, the website and all content?
The answer should always be yes. - Which platform will you build on, and can I move it later?
Open systems like WordPress give you more freedom. - Who writes the texts, and is basic SEO included?
Many offers assume that you deliver all texts yourself. - What happens after launch?
Ask about updates, backups, security and how fast they respond if something breaks. - Will I be able to update the site myself?
A short training session saves you many small invoices later. - Is the price fixed, and what costs extra?
Get a written list of what is included and the hourly price for extra work.
Reach business owners who are planning a new website right now.
Is a website worth the money?
For most businesses, yes.
A website works for you around the clock, and it is often the first thing customers check before they call you.
The key is to see the website as a sales tool, not a business card.
If a website brings you just a few extra customers a month, it usually pays for itself within the first year.
A useful way to judge the price is to compare it with the value of one new customer.
If an average customer is worth €500 to your business, the website only needs to bring in a handful of extra customers to cover its cost.
Seen that way, the question is less about what the website costs and more about what it earns.
Conclusion
In 2026, a professional business website typically starts at around €1,200 with us, wherever in Europe you are based, a webshop at around €1,500 to €2,400, and the running costs for hosting and maintenance are a small but important monthly expense.
Compare offers on what is included, own your domain and website, and budget for maintenance and marketing from day one.
Want a concrete price for your project?
See all our prices on the pricing page, or contact us and tell us what you need.
We will give you a clear offer with no hidden costs.
Prices are from our price list in October 2026 and are starting prices.
The final price depends on the scope of the project.
