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Website maintenance: what it includes and why it matters
What website maintenance includes, how often to update, back up and check your site, what it costs and whether to do it yourself.
Do you need a CRM? A guide for small businesses
What a CRM system is, the signs that your business needs one, what it costs and how to choose and introduce one without chaos.
Google Ads or Facebook Ads: which is best for your business?
Google Ads and Facebook and Instagram ads compared: how they work, strengths and weaknesses, budgets, tracking and when to use both.
Google Business Profile: the complete guide to local SEO
How to set up and optimise your Google Business Profile, get more reviews and show up in the local map results on Google.
Social media for small businesses: a practical guide
Which platforms to choose, what to post, how often, and how to measure if social media brings your small business new customers.
Landing pages that convert: 12 elements you need
The 12 elements of a landing page that turns visitors into customers, from headline and call to action to social proof, speed and tracking.
SEO for small businesses: a practical guide
A practical, no-nonsense SEO guide for small businesses in Spain: keywords, local SEO, content, technical basics, links and how to measure results – in English and Spanish markets.
How to start an affiliate programme for your brand
A step-by-step guide to starting an affiliate programme: networks, costs, commission, tracking, product feeds and how to find the right partners.
Will AI take over the work in marketing agencies – and can you trust it?
AI writes, designs and analyses in seconds. Will it replace marketing agencies, and can you trust what it produces? Our honest view – with five rules for using AI safely.
How much does a website cost in 2026?
What does a website really cost in Spain in 2026? Prices for business websites, webshops, landing pages, hosting and maintenance – and how to avoid paying for things you do not need.